STOPPING FAKE NEWS AT THE SOURCE BY
TRACKING CREDIBILITY ENFORCING ACCOUNTABILITY LABELING THE LIES

We are a credibility-rating agency for reporters and news organizations.
We have one purpose: labeling fake news worldwide.

OUR STRATEGY

Identifact rates news outlets based on their reporting accuracy, so readers can track the credibility of news sources — instead of fact-checking each individual news story.

Identifact abides by the International Fact-Checking Network (IFCN) Fact-Checkers' Code of Principles including:


USING IDENTIFACT RATINGS

How are Identifact credibility ratings used?

Our goal is to provide reliable and trustworthy tools to help developers of social media sites, browsers, search engines, and other online applications enhance user experience by safeguarding against fake news. Identifact ratings have multiple uses, such as displaying an "Entertainment Only" warning when a user navigates to "TheOnion.com®," for example, or giving users the information and resources they need to better determine the trustworthiness of their news sources.

Identifact provides full transparency, allowing users to access summaries of the ratings process and see exactly how each news source is rated and why.

THE POSSIBILITIES

Identifact credibility-rating information is available to web browsers, search engines, and social media sites
to help protect their users from disinformation. Here are just a few ways Identifact ratings can help.

SOCIAL MEDIA

WEB BROWSERS

SEARCH ENGINES

FREE SPEECH

All people have the right to accurate and reliable information.
The constant spread of inauthentic news is hindering this. Take matters into your own hands!

Many countries pride themselves on having laws in place that protect free speech, and Identifact supports this completely. Our mission is not to engage in censorship, but to provide tools that make it easy for people to quickly determine the credibility of something they are reading. Just as nutrition labels help us make dietary decisions, and the "M.D." suffix identifies those qualified to treat our ailments, Identifact's standardized ratings provide at-a-glance insight to give readers confidence in legitimate news sources, without interfering with those sources.

Whether you are a news organization, a reporter, or a concerned citizen, it is in everyone's best interest to eliminate fake news. In some governments, counterterrorism units are tasked with stemming the flow of misinformation. While this highlights the dire importance of ending fake news, the fact is that the preservation of free speech demands that the news credibility problem be dealt with by an independent, non-governmental entity.

ARE YOU READY?

Take action today so we can work together to
label the lies and stop fake news.

Contact Us